We Were Heroes That Day
Gray Hare - Digital Download - Available Soon
Dust off the crates and adjust the tracking.
In this latest 13-track odyssey, Gray Hare delivers a masterclass in sonic nostalgia with We Were Heroes That Day. This isn’t just a tribute to the "Golden Era" of hip hop—it’s a homecoming.
Moving away from the same repetitive sounds of the modern charts, Gray Hare journeys back to the concrete playgrounds and basement studios where their love for the culture first ignited. The album serves as a vivid memoir, capturing the wide-eyed wonder of a child discovering the power of a breakbeat and the gravity of a perfectly timed rhyme while creating their own recordings.
The Sound of the Era
The production on We Were Heroes That Day is a deliberate nod to the architects of the 90s. Listeners can expect:
Original production layered over gritty, boom-bap percussion.
Lyrical storytelling that prioritizes substance, flow, and the elements of the craft.
Atmospheric interludes that evoke the feeling of recording songs off the radio onto a blank cassette.
Why "Heroes"?
The title reflects a time when hip hop was new and freshly discovered by the generation. Through these 13 tracks, Gray Hare explores the idea that finding the genre and sharing this new music with others was a heroic act in itself, leading the way to shape a generation of hip hop fans.
"I wanted to go back to the source—back to the feeling of hearing a beat or a specific rhyme for first time and knowing the world had just changed. This album is for the "kids" who remember those early days, dreaming of becoming the legends they heard through the radio, while staying up late to press record." — DJ Kevlar